Applying Inbound Data Analysis to Enhance Campaign Strategy

Tweets, Facebook posts, phone calls and website updates – all of these techniques can be effective components in a well-rounded campaign strategy, yet they also have one other thing in common: They are all outbound strategies. On the other hand, inbound channels aren’t actively used by most campaigns and candidates today. Examples of inbound marketing… Read More »

Engaging the Millenials

Politicians can’t just hope that a few Facebook posts and ho-hum marketing messages will engage Millenial voters. If every vote counts, politicians and political organizations need to recognize the power of Millenials. Nearly 60 percent of people in this generation, sometimes referred to as Generation Y, say that friends influence their decisions and almost that… Read More »